At some point, someone eventually uploaded the full clip of this thing, with only bits & pieces of it turning up on tubeage before. A dozen year hence, and it seems a peculiar doco of a time and the times since.
For starters, a time before the music industry changed radically, and it was still possible to run such a by-the-seat-of-one’s-pants label, forming a network and forging a closely-knit alliance with like-minded artists and collaborators, getting the product made and out on shelves and into eager hands, etc..*
Secondly: El Producto who initially seems a little nervous and unsure about what to say to a Dutch film crew invading his home studio.
But mainly: 2002, and the sound of the times. El-P had been developing a certain sound for several years -- dark, heavy, laden with off-kilter bumps and lo-res atmospherics. Sounded like a offspring of 1990s NYC “illbience” at its most dusted and paranoid; sounded like what would’ve happened if the unlikely collab of Throbbing Gristle hooking up with DJ Premier had ever transpired and been disseminated via 2nd-gen cassette bootlegs. But it eventually ended up sounding like the most appropriate background mood music for post-9/11 New York.**