Exit Through the Gift Shop, Pt. 38

So, this past Tuesday eve, MoMA opened its doors to offer the art press an advance preview of its new exhibition devoted to the career of Björk. And in the days since, negative reviews have been piling up. Far from being a backlash against the subject of the show, all disapproval and animus has been leveled at at the Museum and -- more specifically -- at curator Klaus Biesenbach.

Ben Davis at ArtNet News declares it a "fiasco" and causticly likens it to “a fashion show and a theme-park ride,” “a forced march through a props closet,” resulting in “[a] special purgatory between for half-baked celeb worship and muddled exhibition design.” This he attribtes to the notion that:

“...The regnant post-studio, post-pop, performance-obsessed sensibility has created an art climate where it is not only acceptable but inevitable to honor celebrity itself as a kind of talent.”

At ARTnews, contributor Michael H. Miller likewise deems it a curatorial fail, feels embarrassed on Björk’s behalf. Miller can forgive much about the show (even the Volkswagen product-placement tech tie-in), but ultimately condemns the exhibition as a case of misguided institutional “starfucking.”

But the most withering assessment so far comes from Roberta Smith at the NY Times. A few highights from the opening paragraphs:

“Given the number of Björk fans it will probably attract, the show’s future as a logistical nightmare seems clear. ...But the show reeks of ambivalence, as if MoMA, despite its frantic drive to cover the entire waterfront of cutting-edge art and visual culture, couldn’t quite commit. The museum has certainly given more space to less. Marina Abramovic, whose cheesy retrospective, ‘The Artist Is Present,’ took over half of the Modern’s sixth-floor galleries in 2010 (another Biesenbach project), is not as genuine, innovative or visually inclined an artist as Björk.

“... [The] exhibition stands as a glaring symbol of the museum’s urge to be all things to all people, its disdain for its core audience, its frequent curatorial slackness and its indifference to the handling of crowds and the needs of its visitors. To force this show, even in its current underdone state, into the atrium’s juggernaut of art, people and poor design is little short of hostile.”

Of which one takeaway might be that Smith holds Björk in higher regard than Marina Abramovic. Another being what serves as a unifying complaint about the exhibition: That it's a poorly-executed result of a museum trend of the past two decades -- one in which turnstile-conscious panderings to pop-culture appeal degenerate into a cynically complacent, slipshod production.*  Whlie several critics have compared the thing to an evening at the Hard Rock Cafe, a trio of staffers at Hyperallergic conclude:

"Maybe, to play devil’s advocate for a moment, that’s why we were all so intensely disappointed by the exhibition: we were expecting an exhibition. Had we shown up to preview 'The Tunnel of Björk' — and had said tunnel flowed a little more smoothly — we would have liked it?"

"But if we wanted 'The Tunnel of Björk,' wouldn’t we have gone to alterna–Walt Disney World?"

"That’s exactly where we went."

As far as how all this might wash at “street level,” perhaps the best feedback comes from the comments section of a post at Stereogum:

“Is there any reason for a bunch of Bjork’s photos, songs, and videos to be shown in an art museum? Similarly, was there any reason for Jay-Z and Marina Abramovic to participate in the Dance That Caused 1000 Cringes? Is there any reason why we need to listen to Kanye West ramble on about his nonexistent fashion career?

I’m not saying musicians can’t do other stuff, but nowadays it seems like everyone in the public sphere needs to diversify their portfolio even if they have nothing of value to contribute outside their primary discipline.”

Relatedly, Spencer Kornhaber at The Atlantic writes about how Kanye has at least some idea about how the differences of how mass-produced culture and high-art culture works; whereas RZA and some of his Wu colleagues (in reference to this recent possible “conceptual” non-enterprise) don’t.


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* Or, as Jerry Saltz wrote: "I greeted its June announcement with dismay, writing,...'MoMA [is] destroying its credibility ... in its self-suicidal slide into a box-office-driven carnival ... Tilda Swinton sleeping in a glass vitrine, Queen Marina staring at smitten viewers in the atrium, the trashy Tim Burton show, last season's gee-whiz Rain Room, and of course the wrecking ball Diller Scofidio + Renfro is about to swing.' What made me know back then that the Björk show would likely be another embarrassing pop-programming nadir in a string of embarrassing pop-programming nadirs was the way MoMA — more than any major museum in the world — has gravitated to spectacle almost for its own sake." Mind you, this was penned the critic who fawned over being invited take part in that Jay-Z video; but he Saltz returns to scold modus in towards the end of the piece as he veers into a museum/cultural politics screed.