Not mine, but someone else's. Uncannily paralleling some ideas from the Aaron Rose essay I was talking about earlier...
Q: How long did this new sonic aesthetic take to come together? And was there a particular trigger that inspired the shift?
JF: I was drinking a V-SMOOTHIE, in West Hollywood, at this place called Earth Bar. The ambience was like cold, moist air-conditioned Eco-space, digital ringtones tweeting off, smoothie blenders, laptops. And then a blue-haired man walked up to the counter in his five-finger shoes, texting on his Blackberry. The space felt so online. I was in a diverse online rain forest of $60 eco-smoothies and flat screen TV menus. I just wanted to make music that sounded like this, something these people could blast on their iPods. The ideas got deeper then this later, but this was the initial starting point.
Q: So how much of an inspiration has the internet and the digital world been on [the Far Side Virtual album]?
JF: The Internet is dispatching everything in our globalised mega-city. People are essentially wearing the Internet, eating it, hearing it, talking about it all the time, because everything is like a symptom of an Internet driven society. It's really obvious, though it's not the main attraction in FSV's story. FSV is a still life. Everybody's music sounds like the Internet right now, from Top 40 to underground. Fashion looks like the Internet. It's this weird impressionism that everything embodies. I think there will be more and more artwork resembling this. Digital clarity has given us another perspective on humanism.
Q: Do you think it's possible to avoid making art that doesn't reflect the intenseness of the internet's involvement in modern society?
JF: If by chance somebody does achieve this they are truly avant garde.
James Ferraro, interview in The Quietus, Dec., 2011.
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