And there are a lot reasons why cinematic treatments of art are often so terrible. One is that seems that the people who write these films don't understand their subject matter, or grossly misjudge how to get it across on film. Usually you get some naively starry-eyed romanticization of it all, or some pathetically misfired attempt at satirizing the artworld and how it supposedly operates. (Or in some instances, a deeply confused combination of the two.) The video above somewhat follows in this latter mould, but unlike most art-related films I can think of, it's actually somewhat enjoyable to watch.
The parodic gist of the Modeselektor video brings to mind the recent craze for art fairs, since that's obviously what helped inspire the thing. I went to a few art fairs back in the mid-to-late 1990s, and soon decided that I'd be better off avoiding them as much as possible in the future. Little did I know at the time that they were about to become the "wave of the future." And in recent years, a lot of critics and artists and various artworld people have decried the rise of the art fair. Reputedly a lot of gallerists hate them too, but feel that they're a "necessary evil" in keeping their businesses operating and economically afloat.